Roasters

The existing Roasters logo always struck me as awkward in that it relies on a silhouette of a cup as its logo. When the cup logo is then printed on a cup, it feels redundant. So I envisioned a cleaner, more focused logo that felt more earthy and less generic.

Educational Re-Design

Before

After

Ready to improve your brand?

Let me know where you are in the process, whether you’re just flirting with the idea of changing, or you’re ready to hit the ground running tomorrow!