You’re ready to improve your brand and have decided that we make a great fit. First, we’ll discuss exactly what you’re looking for and document any requirements so we’re on the same page. I’ll do some research myself to ensure your logo is original and stands out from its competitors.
I’ll get to work exploring every approach I can think of—including word lists, sketching, painting, custom lettering, photos, mood boards and pristine digital artwork—to produce several high-quality stylistic options for you to choose from.
We’ll narrow down everything we’ve come up with so far and combine the best ideas into a single, cohesive design system. I’ll present the results not only as individual graphics, but in context so you know how it will work on your building, your signage, your swag, your business cards and your website.
We’ll compare our results against your original goals to make sure we hit the mark. We’ll put your new logo through the paces—large, small, printed, digital, with and without color—to find its strengths, its weaknesses, and ways it can become more versatile.
Show off your new logo to the world! It’s time to create new business cards, order new swag and t-shirts, and move on to the next priority such as your website or packaging. You’ll get all the graphics needed for current and future needs.
Let me know where you are in the process, whether you’re just flirting with the idea of changing, or you’re ready to hit the ground running tomorrow!