Joel and Steven initially approached me to create a logo and website for Panhandle Power Engineers; the company name had to be changed later and I was able to smoothly transform what we had into something that worked with Yellow City. The challenge was to create a logo that didn’t look like every other “Yellow City” in Amarillo and that didn’t look too obscure.

What resulted was a versatile set of marks that can be used interchangeably while still belonging to the brand. The full crest works great on business cards while the seal looks great on merchandise and adds a touch of heritage and professionalism.