McGibney Guitars creates one-of-a-kind boutique guitars out of his garage workshop in Colorado. I came to know Matt because I’m a musician who first noticed his guitars (and now own several), then asked if he was up for a rebrand that did justice to his builds.

We did some branding work including a new artisan logo, a simplified headstock logotype and an exclusive font. I also built a website that allows clients to visually customize their dream guitar in real time.