Two Fish Technologies is an IT company created to fill the gap that exists for small to medium businesses who simply want their technology to work reliably, with a focus on superb customer service.

The challenge with this company’s branding, which ultimately became its solution, was twofold:

1. The name, though good and meaningful, created a specific problem in that fish logos, particularly stock fish logos, eliminated a lot of my options.
2. The idea of IT just sounds boring on the surface. It’s not always intriguing to discuss how quickly one can optimize your network. (Although to watch the Josh and the gang work is pretty awesome.)