Articles

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Classic Cleaning

The folks at Classic Cleaning asked me to create a brand to separate them from other providers by striking a balance between professionalism and vintage character. The identity ranges from clean and simple marks and patterns to ornate and hand-drawn illustrations.

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Pro 31 Design

Pro 31 Design is a landscape design company working in North Texas with a name that is rooted in faith and honor. The logo system takes cues from religious imagery with a modern approach, leading to unique and highly versatile logo treatments.

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McGibney Guitars

Matt and I did some branding work, I produced an exclusive font for him, and most noticeably I created a website on which he can tell his story, sell his inventory, and allow you to visually customize your dream guitar in real time.

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Two Fish Technology

Two Fish Technologies is an IT company— a descriptor which sells it far short—created to fill the gap that existed for small to medium businesses who simply want their systems running, want someone they trust will solve their issues honorably and quickly, and who don’t have a limitless budget.

The challege for me then became to make fish + 2 + IT memorable. A tough gig. A great client.

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Extreme Home Makeover

I was asked to create branding graphics for an exotic animal sanctuary that was being renovated by Extreme Home Makeover, and created some simple but effective graphics over the course of one afternoon. It has been over 15 years since this project first came across my desk and it is still serving them well.

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Yellow City Engineering

Joel and Steven initially approached me to create a logo and website for Panhandle Power Engineers; the company name had to be changed later and I was able to smoothly transform what we had into something that worked with Yellow City. The challenge was to create a logo that didn’t look like every other “Yellow […]

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Med Center Eye

Coulter Drive Optical had been wanting to change their name for a while, so as they were building on to their offices we decided that would be a great time to move forward with a full rebrand. The biggest challenge was that all the obvious symbols and motifs for eyes, vision and medicine were overused. […]

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RYRA

I hoped for a name change, but when that didn’t happen I took a different approach; focus on the phonetics of the name and quality of the product. The resulting graphics, logo and font all pack a ton of insider information within a visually poignant robot centaur graphic, as well as a genre-appropriate typographic identity.

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El Creative

El Creative, my first long-term studio gig, was a great experience. This logo, though it’s not technically as difficult as some others I’ve done, is one of my proudest in that it built on the existing company motifs and landed us some huge contracts.

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Yellow City Brewpub

This project brought together several things I enjoy: design, community, and good beer. I created the logo and branding for the organization, and turned a relatively generic motif (the route 66 sign) into something fun and memorable.

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